For many months Google Ads has been allowing parent company TripAdvisor, Inc and its affiliate company, Viator.com to both advertise in the same keyword auctions. The problem becomes exacerbated by the mere fact that these are keyword advertising auctions where advertisers bid for ad space rather than purchase a set ad space. TripAdvisor would like to have “two paddles” if-you-will in the auction rather than the one paddle that everyone else gets.
The Trump administration seems to be upset that Google favors bigger companies over smaller ones. Is this an example of that concern?
Google’s own written policy clearly states in its unfair advantage policy that this practice is not allowed.
Google suggests they take these violations of this policy very seriously and consider them egregious. What to believe?